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From Acquisition to Retention: Optimising your DTC customer journey
The direct-to-consumer (DTC) movement has been born out of changes in consumer buyer behaviour and the evolution of digitally-native brand. These brands have been proactive in listening to their customers and implementing marketing technology that exceeds their expectations. They have used this insight to replicate services provided by marketplace leads such as Amazon.

Reaching your customers and subscribers across these various digital touchpoints has never been more important. But are you fully leveraging marketing and all the data you’re collecting to create a cohesive customer journey?

Join us as we share innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimise your marketing with a deeper understanding of your customers at all stages of their lifecycle.

We will deep dive into everything from the :
- Top traits of successful DTC brands
- What customers expect when it comes to the end-to-end customer experience
- Marketing strategies to help you drive profit and improve retention

May 28, 2020 11:00 AM in London

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