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From Acquisition to Retention: Optimizing Your DTC Customer Journey
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.

But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Join us as we share innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.

This webinar will cover:
- Top traits of successful DTC brands
- What an optimized end-to-end customer experience looks like
- Marketing strategies to help you drive profit and improve retention

Who should attend this webinar:
- DTC marketing or ecommerce directors
- DTC marketing managers or specialists looking to get more ROI out of their acquisition, customer retention, and brand loyalty programs
- DTC digital experts who want to stand out from the competition and grow Customer Lifetime Value
- Brand leaders considering DTC as a sales strategy

May 28, 2020 11:00 AM in Eastern Time (US and Canada)

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