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Getting Started with Klaviyo - Understanding Your Customers Through Segmentation
Segmentation allows you to quickly and easily create groups of your customers based on specific criteria or behaviors. You can then use these segments to send highly targeted messaging, resulting in higher open, click, and conversion rates. In this session we’ll show you how to ask and answer questions about your customers using Klaviyo segments. Then we’ll build out some key segments every email marketing professional should be using.
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